Tag: Advertisers, Agentic AI, Open Web, Taboola, Taboola Study
Taboola Study Reveals 76% of Advertisers Benefit from Agentic AI, 86% Willing to Shift Budgets to the Open Web
Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced new research highlighting growing advertiser adoption of...
Amazon MX Player’s Rise and Fall Scripts History Becomes the Most-Watched Show
TLDR: Amazon MX Player’s reality show ‘Rise and Fall’ has achieved unprecedented success, becoming the most-watched show with over half a billion views...
Rasrang by iTV Network Redefines Festive Brand Engagement
TLDR: iTV Network has launched “Rasrang,” a new data-driven festive offering for advertisers to enhance brand engagement and visibility across its platforms...
JioCinema Reboots for Another Big Digital Innings with Advertisers for IPL 2024
Rebooting for a new season of IPL, JioCinema hosted a roadshow event for advertisers and partners that brought the power and potential of live sports on digital back...
Is X Factor Missing In ‘X’? The Rebranding Tale
In an ever-evolving world, how does it feel to be inclusive? This was precisely my thought when I learned about Twitter being rebranded to X by its owner Elon Musk. The...
Pro Panja League and Sony Sports Network Launch ‘Laga Panja’ Campaign to Promote ‘Bharat Ka Khel’
Pro Panja League, in collaboration with Sony Sports Network, has introduced the #LagaPanja campaign to promote arm-wrestling in India. The campaign aims to evoke...
Taboola and The Print extend their Strategic Partnership for Three Years
Taboola, a leader in powering recommendations for the open web, helping people discover things they may like, today announced the renewal of its partnership with The...
Advertisers on TV during TATA IPL 2023 drop by 43% in first 38 matches
The Indian Premier League (IPL) 2023 is experiencing a significant decrease in television advertising this year, as stated by the latest BARC data. In the first 38...
IPL on digital gets overwhelming response from advertisers
In a first, digital streaming of the Indian Premier League (IPL) matches has shattered all previous records in terms of response from both advertisers and viewers....
Advertisers fall from 60 to 35 on TV during first seven matches of IPL 16: TAM
Indian Premier League (IPL) on TV has witnessed a significant decline in brand presence during this season. According to TAM data from the first seven matches, there has...
