Mobile Premier League (MPL) has released a fresh set of television commercials (TVCs), conceptualised and executed by Taproot Dentsu. The films are part of the brand’s ‘Har Game Mein Jeeto’ campaign. It is pertinent to note ...
Isobar India, the digital agency from the house of Dentsu Aegis Network (DAN), launched the first-ever location-based, blockchain-enabled campaign in the beauty category for Estée Lauder (ELC). The campaign aimed to drive sales of the ...
From the first time he heard her say “papa”, to the times she holds his hand, from talking about her boyfriend to dealing with her mood swings, a father is always there for his daughter ...
JSW Cement, India’s leading producer of Green Cement and part of US$ 14 billion JSW Group, has brought on board former Indian cricket captain & current President of the Board of Control for Cricket in ...
It’s been covered in multiple news reports on how the lockdown and home-quarantine across the nation will lead to a boom of ‘quarantine babies’ later in the year. According to a top UN body, India ...
As the world struggles amidst the COVID-19 lockdown, many brands across sectors have stepped up to empower their workforce including the international ophthalmic optics company, Essilor. To lend support to its staff during these weary ...
Axis Bank unveiled its new brand philosophy ‘Open’ earlier this year. This philosophy has been projected on numerous occasions keeping accessibility, absence of bias and openness at the core of the Bank’s communication. Walking the talk, ...
India’s youth has evolved over the years, especially when it comes to seeking love and expressing their emotions in deeper and more meaningful ways, and so has the journey of . The Cadbury Dairy Milk ...
In an attempt to ease the process of phone recharge for its subscribers amidst lockdown, Airtel has launched its latest campaign, ‘Recharge Revolution’. Conceptualised and executed by Taproot Dentsu, the creative agency from the house ...
The lockdown is finally being lifted – slowly but surely. 68 days of being confined behind the #DoorsOfIndia – which seemed like an eternity – is finally over. Eager to bounce back, India has opened ...
