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Jwala Gutta Ariel and Whirlpool

Ariel and Whirlpool spread the message of gender equality with #SHARETHELOAD

Ariel and Whirlpool have been perfect partners for decades when it comes to laundry. With Ariel’s latest campaign, Sons #ShareTheLoad, their partnership evolved and...

Ariel Sons-Share-The-Load

Ariel reignites conversations on household inequality with a new campaign – Sons #ShareTheLoad

Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement #ShareTheLoad. The movement was started in India to...

Ariel ShareTheLoad

Ariel reignites conversations on household inequality with a new campaign – Sons #ShareTheLoad

Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement #ShareTheLoad. The movement was started in India to...

Ariel’s initiative for mother’s day for #ShareTheLoad campaign

Come Mother’s Day – and kids and families across the country rack their brains as to how they can make the day special for ‘The most special lady in their...

Neha-Dhupia-with-dad

Dads step up to join Ariel India’s #ShareTheLoad Movement

Ariel India’s Dads #ShareTheLoad movement has over the past month, already received global acclaim, with the campaign joining women across Indiain amplifying their...