The Mobile Marketing Association’s (MMA) Smarties Awards is the world’s only global mobile marketing awards program honoring innovation, creativity, and success in the field. Hungama Digital Media Entertainment owned Artist Aloud recently launched its mobile app called as Artist Aloud Talent First App, which has been shortlisted for the prestigious awards property’s 2017 India edition under the Mobile App category. The Artist Aloud Talent First App has been praised and has won Best Interaction Design under the Mobile Apps category at the CII Design Excellence Awards in 2017. The app has also recently won a Bronze in the Creative category at the ABBYs, an awards property by Ad Club Bombay and has also been nominated at the MMA Smarties India Edition 2017. Among one of the most creative and well designed apps, the Artist Aloud app offers users a host of features and content to choose from, ensuring a seamless user-friendly experience. The MMA’s mission is to identify innovation in marketing through mobile, driving business and strong consumer engagement. The Smarties Index will identify, rank and award the marketing agencies, marketers and brands that are delivering the highest level of business impact by analyzing finalist and winner data from all the Smarties programs around the world. The criteria to choose the app would be based on creativity, strategy, execution and business impact. Talking about the event, Soumini Paul, VP Artist Aloud, said, “Artist Aloud Talent First App has been recognized for its simplicity and seamless use, we look forward to winning the Smarties 2017 award for Mobile App category. It is very exciting to see that our app offering is seeing so much recognition within a year of its launch, having won 2 awards previously, as well. Such prestigious awards bolster our team’s efforts and reaffirm that we are heading in the right direction.”
