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"Illustration depicting the legal and ethical implications of generative AI in advertising."

Offshore betting and realty emerge as most violative sectors in ASCI Annual Complaints Report 2025-26

The Advertising Standards Council of India (ASCI) has released its Annual Complaints Report 2025-2026. Offshore betting, despite regulatory interventions, was the most...

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ASCI’s Ad-literacy programme covers 1 mn students across 2,063 schools

The Advertising Standards Council of India (ASCI) today announced that its classroom advertising literacy initiative, AdWise, has covered more than a million students....

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ASCI Releases Draft Guidelines for Responsible Labelling of AI-Generated Content in Advertising

The Advertising Standards Council of India (ASCI) today released draft guidelines for the responsible labelling of synthetically generated content in advertising. The...

"Illustration depicting the legal and ethical implications of generative AI in advertising."

ASCI study finds Gen Alpha living in a seamless world of content and commerce

Shorts blended into vlogs, which dissolve into gameplay, which give way to sponsored content that feels like a friend’s recommendation. The screen never goes  dark....

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ASCI launches its first ever influencer-led consumer awareness campaign on greenwashing and dark patterns

The Advertising Standards Council of India (ASCI) has launched its first ever influencer-led campaign to raise awareness about greenwashing and dark patterns, two...

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MSL & ASCI Host AI in Advertising Summit 2026

MSL, Publicis Groupe’s strategic communications and engagement firm, in partnership with the Advertising Standards Council of India (ASCI), hosted the AI in...

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ASCI launches AdWise, a school programme aimed at building advertising literacy among 1 mn kids

The Advertising Standards Council of India (ASCI) has rolled out AdWise, a national consumer education programme for school children launched in September, that is set...

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ASCI’s ‘Commitment Seal’ to signal members’ commitment to building consumer trust

The Advertising Standards Council of India (ASCI) unveiled the ASCI Commitment Seal for its member organisations. It is a visual cue to certify their pledge to uphold...

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Digital media account for 97% of violations in ASCI’s Half-Yearly Complaints Report (2025-26)

The Advertising Standards Council of India’s (ASCI’s) Half-Yearly Complaints Report (2025–26) shows that digital media continue to dominate advertising violations,...

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Sudhanshu Vats Is New Chairman As ASCI Celebrates 40-Year Milestone

TLDR: Sudhanshu Vats has been appointed the new Chairman of the Advertising Standards Council of India (ASCI) as the organization celebrates its 40th anniversary. ASCI...