Tag: athleisure, Lingerie, Outerwear, Softline
Softline Unveils Its Freshest Chapter Yet with a Contemporary Brand Refresh Across Lingerie, Athleisure and Outerwear
Softline, from the house of Rupa & Company Limited, introduces a refreshed brand identity that marks the beginning of an exciting new chapter for one of India’s...
Kriti Sanon Breaks Through Labels In Campus Shoes’ New ‘You Go, Girl!’ Campaign
TLDR: Campus Activewear launched the second edition of its ‘You Go, Girl!’ campaign featuring National Award-winning actress Kriti Sanon. The campaign...
Lotto Lets Feet Do the Talking with ‘Happy Feet’ Campaign
TLDR: Lotto, through Agilitas Sports, has launched its ‘Happy Feet’ campaign in India, blending a classic Kishore Kumar song with modern visuals to highlight...
Washington Sundar Joins Oxpecker as First Brand Ambassador
TLDR: Oxpecker, an Indian activewear and athleisure brand, has appointed international cricketer Washington Sundar as its first brand ambassador, aiming to redefine the...
Campus Steps Into AI-Led Storytelling With India’s First AI Travel Influencer
TLDR: Campus Activewear has launched a six-day campaign collaborating with India’s first AI travel influencer, Radhika Subramaniam. This initiative marks Campus as...
Campus Activewear Announces Kriti Sanon as the Face of its Women’s Category
TLDR: Campus Activewear has announced National Award-winning actress Kriti Sanon as the new brand ambassador for its Women’s Category, aiming to strengthen its...
HRX Onboards Triptii Dimri as Its Female Brand Ambassador With a New Campaign
TLDR: HRX, the fitness and active lifestyle brand, has appointed Bollywood actor Triptii Dimri as its new female brand ambassador alongside Hrithik Roshan. They launched...
Times OOH promotes Van Heusen’s travel-friendly Athleisure range
Times OOH is engaging Mumbai airport passengers with the perfect travel companion from Van Heusen – their athleisure range for men and women. The brand is letting...
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