As a part of its ongoing ‘Data Validation Quality Initiative’ aimed at improving measurement science and mitigating impact on viewership of extraneous factors, BARC India is introducing algorithms into its data validation method to mitigate ...
This is the eleventh edition of the report on ‘Crisis Consumption on TV and Smartphones’ jointly released by BARC India and Nielsen Media. BARC India is the official currency on Television Measurement in India and ...
World’s largest and India’s only television measurement company, Broadcast Audience Research Council (BARC) India, will complete transitioning to its upgraded, versatile and user-friendly software interface, YUMI Analytics, starting July 1, 2020. The idea was to ...
Broadcast Audience Research Council (BARC) India and Meterology Data Pvt Ltd (MDL) that manages panel homes and operations resumes the servicing panel homes in areas classified as ‘Green Zones’ by the government across India. Built on the ...
BARC India announced the launch of its new pathbreaking product “PrimaVU” which is aimed at measuring viewership from premium homes. Through “PrimaVU”, BARC India also introduces the industry first concept of “Viewing Minutes” which is basically ...
BARC India has roped in Aaditya Pathak as Executive Vice President-Partnerships & Growth and elevated Elbert D’silva to lead the Product Leadership and Excellence Team. In their new roles, both Aaditya & Elbert will report to ...
Broadcast Audience Research Council (BARC) India has partnered with Indian Institute of Technology (IIT). The partnership is also in line with BARC India’s philosophy of providing robust TV viewership measurement to the country of 197 ...
BARC India bagged the “Most Innovative Company in Service – Medium Enterprise Category” at the CII Industrial Innovations 2018 awards. Apart from that, the company has also been recognized as one of the ‘Top 25 ...