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Romil Ramgarhia COO Barc India
Brand
BARC India introduces enhanced software application for the industry – YUMI Analytics
MediaInfoline Jun 30

World’s largest and India’s only television measurement company, Broadcast Audience Research Council (BARC) India, will complete transitioning to its upgraded, versatile and user-friendly software interface, YUMI Analytics, starting July 1, 2020. The idea was to ...

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BARC India begins engaging and servicing panel operations only in ‘Green Zones’
Article
BARC India begins engaging and servicing panel operations
MediaInfoline May 21

Broadcast Audience Research Council (BARC) India and Meterology Data Pvt Ltd (MDL) that manages panel homes and operations resumes the servicing panel homes in areas classified as ‘Green Zones’ by the government across India. Built on the ...

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Brand
BARC India launches PrimaVU to measure premium homes viewership patterns
MediaInfoline Jul 01

BARC India announced the launch of its new pathbreaking product “PrimaVU” which is aimed at measuring viewership from premium homes. Through “PrimaVU”, BARC India also introduces the industry first concept of “Viewing Minutes” which is basically ...

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Movement
BARC India Strengthens Its Partnerships & Product Portfolio
MediaInfoline Apr 18

BARC India has roped in Aaditya Pathak as Executive Vice President-Partnerships & Growth and elevated Elbert D’silva to lead the Product Leadership and Excellence Team. In their new roles, both Aaditya & Elbert will report to ...

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Alliances
BARC India seeks Paradigm Shift in Audience Measurement Technology
MediaInfoline Dec 27

Broadcast Audience Research Council (BARC) India has partnered with Indian Institute of Technology (IIT). The partnership is also in line with BARC India’s philosophy of providing robust TV viewership measurement to the country of 197 ...

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Awards
BARC India Awarded ‘Most Innovative Company 2018’
MediaInfoline Dec 10

BARC India bagged the “Most Innovative Company in Service – Medium Enterprise Category” at the CII Industrial Innovations 2018 awards. Apart from that, the company has also been recognized as one of the ‘Top 25 ...

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