As a part of its ongoing ‘Data Validation Quality Initiative’ aimed at improving measurement science and mitigating impact on viewership of extraneous factors, BARC India is introducing algorithms into its data validation method to mitigate ...
This is the eleventh edition of the report on ‘Crisis Consumption on TV and Smartphones’ jointly released by BARC India and Nielsen Media. BARC India is the official currency on Television Measurement in India and ...
World’s largest and India’s only television measurement company, Broadcast Audience Research Council (BARC) India, will complete transitioning to its upgraded, versatile and user-friendly software interface, YUMI Analytics, starting July 1, 2020. The idea was to ...
Broadcast Audience Research Council (BARC) India and Meterology Data Pvt Ltd (MDL) that manages panel homes and operations resumes the servicing panel homes in areas classified as ‘Green Zones’ by the government across India. Built on the ...
