BARC India - Media Infoline

MediaInfoline Jul 05

Today’s budget directionally augurs well for boosting long-term economic growth by focus shown on infrastructure improvements, strengthening benefits to MSME sector and investments on improved skill sets of human recourses. Steps taken to attract investments ...

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Brand

BARC India launches PrimaVU to measure premium homes viewership patterns

MediaInfoline Jul 01

BARC India announced the launch of its new pathbreaking product “PrimaVU” which is aimed at measuring viewership from premium homes. Through “PrimaVU”, BARC India also introduces the industry first concept of “Viewing Minutes” which is basically ...

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Movement

BARC India Strengthens Its Partnerships & Product Portfolio

MediaInfoline Apr 18

BARC India has roped in Aaditya Pathak as Executive Vice President-Partnerships & Growth and elevated Elbert D’silva to lead the Product Leadership and Excellence Team. In their new roles, both Aaditya & Elbert will report to ...

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Alliances

BARC India seeks Paradigm Shift in Audience Measurement Technology

MediaInfoline Dec 27

Broadcast Audience Research Council (BARC) India has partnered with Indian Institute of Technology (IIT). The partnership is also in line with BARC India’s philosophy of providing robust TV viewership measurement to the country of 197 ...

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Awards

BARC India Awarded ‘Most Innovative Company 2018’

MediaInfoline Dec 10

BARC India bagged the “Most Innovative Company in Service – Medium Enterprise Category” at the CII Industrial Innovations 2018 awards. Apart from that, the company has also been recognized as one of the ‘Top 25 ...

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