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BARC India releases TV Ad Volumes, Q1 2022 registers 443 million seconds of Ad Volumes

BARC India releases TV Ad Volumes, Q1 2022 registers 443 million seconds of Ad Volumes

Having closed 2022 on a strong positive note, advertising volumes for television continued to stay stable in the first quarter of 2022 with a total of 443 million...

BARC India appoints Shashi Sinha as new Chairman

BARC India appoints Shashi Sinha as new Chairman

Shashi Sinha, Chief Executive Officer at IPG Mediabrands India, has been unanimously elected as the new Chairman of Broadcast Audience Research Council (BARC India) by...

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BARC India Goes Live with the “Augmented Data Reporting Standards”

BARC India has resumed the ratings for individual news channels with the release of data for Week 10, 2022 today. Following an industry-wide consultative process, the...

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BARC India To Resume Publishing Of Individual News Channels Ratings From Week 10, 2022 Data, To Be Released On 17th March, 2022

BARC India, and the industry at large, welcomes the Ministry of I&B’s directive to resume the release of data for individual News channels. The data will be...

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Q4 2021 records highest Ad Volumes: BARC Think Report – December 2021

Aaditya Pathak, Head – Client Partnership & Revenue Function, BARC India, reflecting on the last quarter and BARC Think Report – December 2021, said,...

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BARC India : Ad Volumes on TV Spurt to Highest Levels in 2021 as Festive Season Kicks off

Ad Volumes on Television continue to post a healthy growth, with the July-Sept quarter registering 461 million seconds of advertising – which is the highest this year...

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Television Ad Volumes in August 2021 Witnesses Strong Growth: BARC India

Indian marketers and brands continue to place their trust in television once again as India kickstarted its festive season for 2021. As per BARC India’s THINK report...

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BARC India’s Dr. Derrick Gray Appointed as the Vice-President of the Market Research Society of India

Dr. Derrick Gray, Chief of Measurement Science & Business Analytics at BARC India, has been appointed as the Vice-President of the Market Research Society of India...

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Nakul Chopra, Appointed as Chief Executive Officer of BARC India

Broadcast Audience Research Council India (BARC), the Industry’s Television Audience measurement body, today announced Mr. Nakul Chopra as its new Chief Executive...

#MeasuringMoments highlights that Barc India also measure our emotions

BARC India launches its new ad campaign #MeasuringMoments, where data does the storytelling

The latest Ad Campaign of BARC India, #MeasuringMoments highlights that while it is capturing data to report What India Watches™, it is also measuring and is...