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Television Advertising Continues to Stay Strong & Resilient – BARC India Report Confirms

“2021 began on a high note for television Ad Volumes. Despitea marginal dip from April 2021 due to the ongoing pandemic, Ad Volumes in May 2021 have witnessed a...

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BARC India Launches its YEARBOOK “The Year After Two Thousand & Nineteen”

India’s trusted television measurement company and the world’s largest, Broadcast Audience Research Council, (BARC) India, launches the third edition of its YEARBOOK...

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BARC India To Mitigate Impact Of Landing Page On TV Viewership

As a part of its ongoing ‘Data Validation Quality Initiative’ aimed at improving measurement science and mitigating impact on viewership of extraneous factors, BARC...

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TV AD Volumes in Unlock period surpasses Pre-Covid Volumes by 12%

This is the eleventh edition of the report on ‘Crisis Consumption on TV and Smartphones’ jointly released by BARC India and Nielsen Media. BARC India is the official...

Romil Ramgarhia COO Barc India

BARC India introduces enhanced software application for the industry – YUMI Analytics

World’s largest and India’s only television measurement company, Broadcast Audience Research Council (BARC) India, will complete transitioning to its upgraded,...

BARC India begins engaging and servicing panel operations only in ‘Green Zones’

BARC India begins engaging and servicing panel operations

Broadcast Audience Research Council (BARC) India and Meterology Data Pvt Ltd (MDL) that manages panel homes and operations resumes the servicing panel homes in areas...

BARC India launches PrimaVU to measure premium homes viewership patterns

BARC India announced the launch of its new pathbreaking product “PrimaVU” which is aimed at measuring viewership from premium homes. Through “PrimaVU”, BARC...

BARC India Strengthens Its Partnerships & Product Portfolio

BARC India has roped in Aaditya Pathak as Executive Vice President-Partnerships & Growth and elevated Elbert D’silva to lead the Product Leadership and Excellence...

BARC India seeks Paradigm Shift in Audience Measurement Technology

Broadcast Audience Research Council (BARC) India has partnered with Indian Institute of Technology (IIT). The partnership is also in line with BARC India’s philosophy...

BARC India Awarded ‘Most Innovative Company 2018’

BARC India bagged the “Most Innovative Company in Service – Medium Enterprise Category” at the CII Industrial Innovations 2018 awards. Apart from that, the company...