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indē wild becomes the first homegrown Indian beauty brand to launch at Sephora U.S.

indē wild has become the first homegrown Indian beauty brand to launch at Sephora U.S., marking a major milestone for India’s beauty industry on the global stage....

NARS Expands India Footprint Through Strategic Partnership With Tira

TLDR: NARS Cosmetics is expanding its presence in India through a strategic partnership with TIRA, Reliance Retail’s beauty channel. Starting October 1, 2025, NARS...

LOVETC Reimagines OOH by Moving Beyond the Hoarding

TLDR: LOVETC transforms Kolkata’s iconic yellow taxis into lilac ‘mobile glamour retreats’ for Durga Puja, launching an innovative OOH campaign with...

MARS Cosmetics Appoints Anmol Sahai Mathur As Vice President Of Marketing

TLDR: MARS Cosmetics has appointed Anmol Sahai Mathur as its new Vice President of Marketing to lead the beauty brand’s next phase of growth, focusing on...

Zareen Khan Launches Beauty Brand Happy Hippie

TLDR: Bollywood actor Zareen Khan has launched her new clean and conscious beauty brand, Happy Hippie, offering a range of simple yet effective skincare and haircare...

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HYUE: A Premium Beauty Brand Setting New Standards with Globally Benchmarked Formulations

The Indian beauty industry is set for a vibrant transformation with the launch of HYUE, a premium colour cosmetics brand. Founded by industry veterans Pradeep Banerjee,...

: Zendaya posing for Lancôme's #IdôleByLancome campaign.

Lancôme Launches #IdôleByLancome Campaign with Zendaya

  Lancôme introduces its #IdôleByLancome campaign featuring Zendaya, embodying the modern spirit of the fragrance and empowering women worldwide.   Our...

: Kendall Jenner, L'Oréal Paris Global Ambassador, embodies empowerment and self-worth in makeup campaigns.

L’Oréal Paris Welcomes Kendall Jenner as Global Ambassador

  Kendall Jenner joins L’Oréal Paris as the lead of the brand’s makeup campaigns, embodying empowerment and self-worth.   Our Analysis and...

OMD India logo representing their partnership with SUGAR Cosmetics.

OMD India Wins Media Mandate for SUGAR Cosmetics

  OMD India has been chosen as the media agency for SUGAR Cosmetics, with a focus on driving the brand’s growth and global expansion.   Our Analysis and...

Athiya Shetty posing with Just Herbs' ghee-based makeup products.

Athiya Shetty becomes face of Just Herbs’ natural makeup line

  Bollywood actress Athiya Shetty has been announced as the face of Just Herbs’ natural makeup line, which includes ghee-based lipsticks, lip glosses and...