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TV has the larger audience base that we want to tap with ZBO- Amarpreet Singh Saini, CCO, Bhojpuri Cluster

TV has the larger audience base that we want to tap with ZBO: Amarpreet Singh Saini, CCO, Bhojpuri Cluster

Zee Entertainment Enterprises Ltd’s Bhojpuri movie channel, ZEE Biskope has created its space in the category in a concise period. The channel has launched its...

Interview of Samrat Ghosh, Chief Cluster Officer – East, ZEEL and Amarpreet Singh Saini ,Chief Channel Officer, Bhojpuri Cluster, Zee Biskope

“We want to be in our leadership share but we want client share now”: Amarpreet Singh Saini, Chief Channel Officer, Bhojpuri Cluster, Zee Biskope

One of the leading Bhojpuri channels, Zee Biskope has maintained its content plethora for its viewers. Since its launch, the channel has embarked on several on-ground...