IdeateLabs, a digital marketing agency will continue to manage the digital front of Brand Factory, a fashion discount chain by Future Group. The agency will continue with their digital duties for the brand which includes ...
The Screen Patti (TSP), a The Viral Fever (TVF) channel, has announced partnership with Brand Factory for its upcoming web show ‘Weekends’, the story of three absolutely different young men working in the same office, ...
Brand Factory, originally positioned as a ‘365 days on discount’ retail store, had its communication centered around various offers and brand promotions. Today it has evolved to ‘Best Brands. Smart Prices.’ and is perceived as ...
Brand Factory wants to make this Raksha Bandhan a unique experience for siblings. While the world focuses on highlighting just the sibling bond, Brand Factory took a different route to showcase not just the bond ...
Brand Factory is now open in 10 Locations across Mumbai. To indicate its dominance in the city, Brand Factory deployed a 3600 brand campaign across the city – redefining their positioning in Mumbai. Brand Factory, ...
Brand Factory, India’s leading fashion discount chain uses the magic of music to describe the city and the spirit of ‘Mumbaikars’. Its #MadeForMumbai campaign uses identical traits that best defines Mumbai and Brand Factory. Created ...
During the season for hoodies, jackets and warm clothing, Brand Factory realized people were unaware of their large winter collection. That too, on discount. To tackle this issue, and become a destination for winter shopping, ...
A case study on ‘How Brands utilizing digital content to drive sales’ by ScoopWhoop Media. Brand Factory, India’s leading chain of fashion discount stores was back with its annual Free Shopping Weekend Sale in which ...
After witnessing a mega success last year, Brand Factory the lifestyle discount store by Future Group, announces the second season of Free Shopping Weekend(FSW) from 22nd to 26th November. Making it one of the must ...
Brand Factory India’s popular fashion discount chain, part of Future Lifestyle Fashion presents its latest campaign for Durga Puja.Using a touch of humor, the campaign subtly shows the inclusiveness of people rejoicing festivals especially by ...
