Mindshare launched a unique interactive campaign with Mallika Dua, as part of Idea 4G #IndiaKaLiveNetwork initiative. The campaign is an attempt to bring alive the experience of video calling with a renowned celebrity in real time. ...
To address the increasingly felt, safety related concerns of women who wish to step out and do more, brand Idea has designed a unique mobile based solution, Idea Sakhi. It is a free of cost ...
Public behaviour is often dictated by “Who’s watching” or “Kaun Dekh Raha Hai?”. Hiding behind the veil of anonymity, people often display improper behaviour, which gets immediately corrected when they know they are in public ...
Brand Idea has launched a campaign titled #MeriRealLife, encouraging people to drop the pressure of chasing and sharing perfection on social media, and instead, share real, unfiltered stories using Idea 4G. The campaign has gone ...
