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Platinum Outdoor Executes Zurich Kotak General Insurance’s Landmark Metro Branding Initiative

TLDR: Platinum Outdoor, a unit of Madison World, has partnered with Zurich Kotak General Insurance to execute a large-scale Naming Rights and Branding initiative at...

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Adobe Delivers LLM Optimizer for Businesses

TLDR: Adobe has launched LLM Optimizer, a new enterprise application designed to help businesses improve their visibility and authority in generative AI-powered...

FinTech Brands Shine on RoshanSpace’s ProDigi DOOH Network at GFF 2025

TLDR: RoshanSpace Brandcom showcased FinTech brands like ConvIn, FinBox, and Zoho on its ProDigi DOOH Network at the Global Fintech Fest (GFF 2025) in Mumbai, leveraging...

DPDzero Onboards The Media Manifest as Strategic PR Partner

TLDR: DPDzero, a debt collections company, has appointed The Media Manifest (TMM) as its strategic public relations partner to enhance brand visibility and drive...

Borosil Launches Festive Radio Campaign to Spotlight New Gas Stoves & Appliances

TLDR: Borosil has launched a festive radio campaign across key North Indian cities to promote its new range of stainless steel and glass-top cooktops and modern kitchen...

Wrap2Earn And Uber Shuttle Announce Exclusive Partnership To Revolutionize Transit Advertising

TLDR: Wrap2Earn has announced an exclusive partnership with Uber Shuttle to revolutionize transit advertising in Delhi and Kolkata, transforming Uber’s corporate...

JK Tyre Joins Cricketing Action as Co-Presenting Sponsor of Men’s Asia Cup 2025

TLDR: JK Tyre & Industries Ltd has announced its co-presenting sponsorship of the Men’s Asia Cup 2025, broadcast on Sony Sports Network, to enhance brand...

Haier India Powers Asia Cup as Gold Sponsor, Strengthens Sport-O-Tainment Play

TLDR: Haier India has announced its Gold Sponsorship for the Asia Cup 2025, reinforcing its ‘Sport-o-Tainment’ marketing strategy to connect with Indian...

Vigor Media Worldwide Secures PR Mandate for Joint Solar

TLDR: Vigor Media Worldwide has secured the Public Relations mandate for Joint Solar, an Indian producer of solar PV modules, to manage its PR, digital elevation, and...

BIG FM Relaunches Its Outdoor Vertical as BIG OOH

TLDR: BIG FM has relaunched its outdoor advertising vertical as BIG OOH, focusing on providing tech-driven, measurable, and programmatic digital and traditional...