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Alstone Launches Its New TVC Featuring Kartik Aaryan

TLDR: Alstone has launched a new television commercial (TVC) featuring Bollywood superstar Kartik Aaryan to promote its premium cladding solutions with the tagline...

Shalimar Paints Welcomes A New Era Of Innovation With New Product Lines

TLDR: Shalimar Paints introduces three new product lines – Hero Insignia Luxury Interior Emulsion, Superlac PU Gloss Enamel, and Hero Weatherguard 12 Luxury Exterior...

Nuvoco Launches Mera Bharosa ZERO M IWC+ Campaign

TLDR: Nuvoco Vistas has launched its ‘Mera Bharosa Nuvoco ZERO M’ campaign, appointing 300 dealers as brand ambassadors for its ZERO M IWC+ waterproofing...

Greenlam Industries Launches 2025–2027 Laminate Collection

TLDR: Greenlam Industries has launched its new 2025–2027 Laminates Collection, featuring 79 new decors, 4 global design trends, and 3 innovative textures for modern...

Introducing Marine Board by Merino: Engineered for Extremes, Designed for Trust

TLDR: Merino has launched its new Marine Board, an advanced alternative to traditional green boards, featuring proprietary chip weave technology for superior strength,...

Aparna Unispace Unveils Asia’s Largest Experiential Destination for Home Designing and Building Solutions

TLDR: Aparna Enterprises Ltd. has launched Unispace Mega Store in Miyapur, Hyderabad, Asia’s largest experiential destination for home design and building...

Kanodia Cement Limited Appoints Dr. Anurag Srivastava as CEO

TLDR: Kanodia Cement Limited has appointed Dr. Anurag Srivastava as its new Chief Executive Officer, effective August 30, 2025. Kanodia Cement Limited is pleased to...

Greenlam Industries Rebrands Decowood Veneers as Mikasa Decowood Veneers

TLDR: Greenlam Industries has rebranded its premium veneer brand, Decowood Veneers, as Mikasa Decowood Veneers, unifying its wood panel solutions under the single Mikasa...

Greenply Launches First-Ever MDF Campaign ‘Latest Décor Ka Reply’ with NTR Jr as Brand Ambassador

TLDR: Greenply Industries has launched its first-ever MDF category campaign, “Latest Décor Ka Reply,” featuring actor NTR Jr as its brand ambassador. The...

BuilditIndia Launches Matelio, An Integrated Retail-Tech Platform For Building Materials

TLDR: BuilditIndia has launched Matelio, a new retail-tech platform aimed at organizing India’s fragmented building materials market through an omni-channel...