Tag: advertising campaign, Biscuits, Britannia Good Day, Chai Khaa Lo Good Day Duba Lo, Food and beverage, Marketing Initiative, McCann Worldgroup, Tea ritual, Viral campaign, Yashraj Mukhate
Britannia Good Day Makes India’s Chai Ritual a Viral Sensation with Chai Khaa Lo Good Day Duba Lo
TLDR: Britannia Good Day launched a national campaign, ‘Chai Khaa Lo, Good Day Duba Lo,’ turning India’s tea ritual into a viral sensation with a...
