Tag: B2B customer engagement, customer engagement, Kaspersky, WebEngage
WebEngage powers Kaspersky’s shift towards more personalised B2B customer engagement
Global cybersecurity and digital privacy company Kaspersky has strengthened its B2B customer engagement through WebEngage’s data-driven engagement platform. The...
81% of Marketers in India have Adopted AI, But Unified Data Will Determine Who Wins Customer Engagement
Salesforce, the #1 Agentic AI CRM*, today launched the India findings from its Tenth Edition State of Marketing report, which revealed that 81% of marketers in India...
Agora Builds on Exotel’s AgentStream to Deliver Real-Time AI Voice Bots
TLDR: Agora and Exotel have partnered to integrate their AI and voice streaming platforms, enabling enterprises in India and the Middle East to deploy real-time AI voice...
From Automation to Autonomy: How Agentic AI is Revolutionizing India’s Telecom Sector
TLDR: KPMG in India has released a report, ‘From Automation to Autonomy: Reimagining Telecom with Agentic AI,’ detailing how autonomous AI systems will...
NTT DATA Enhances Salesforce Capabilities with Strategic Acquisition of EXAH
TLDR: NTT DATA has acquired EXAH, a Salesforce Consulting Partner and AI implementation specialist, to enhance its Salesforce and AI delivery capabilities for customers...
Tata Play Unveils Coco, A First-Of-Its-Kind AI-Augmented Mascot In Indian Entertainment
TLDR: Tata Play has introduced Coco, a first-of-its-kind AI-augmented puppy mascot, developed with Ogilvy and Aesthetic Intelligence Labs using generative AI. Coco will...
The House of Lakshita Introduces its Loyalty Program
TLDR: The House of Lakshita, a fashion brand, has launched its signature loyalty program, ‘The House of Lakshita,’ structured in three tiers (Soul Silver,...
YES BANK Drives Festive Engagement With Its NRI Homecoming Campaign
TLDR: YES BANK has launched its annual ‘NRI Homecoming’ campaign, themed ‘Zero Means More’, to engage Non-Resident Indians during the festive...
Sundaram Finance Hosts a One-of-its-Kind Customer Meet, ‘Sundaram Circle’ at Ajmer
TLDR: Sundaram Finance hosted ‘Sundaram Circle’ in Ajmer, a unique customer meet emphasizing human connection, legacy, and loyalty with long-standing...
Twilio Announces General Availability Of Rich Communication Services (RCS) To Transform Business Messaging
TLDR: Twilio has announced the general availability of Rich Communication Services (RCS) messaging globally, enabling brands to send verified, interactive messages with...
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