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From Rejections to Conversations: Stayfree Continues Its Mission to Normalize Periods

TLDR: Stayfree has launched a new digital campaign and social experiment, conceptualized by DDB Mudra, to continue its mission of normalizing period conversations. The...

Archies Launches Daughter’s Day Campaign – ‘Beti, Taufa Khushiyo Ka’

TLDR: Archies has launched a special Daughter’s Day campaign, “Beti, Taufa Khushiyo Ka,” to celebrate daughters as treasures of joy and love. The...

clinic-plus-ogilvy

Daughter’s Day with Clinic Plus: ‘Beti Bannke Aana’ Campaign Celebrates the Gift of a Girl Child

Following the success of last year’s #MeriBetiStrong campaign, the brand returns with a powerful message, urging society to normalize the wish for a daughter and...

Stayfree normalizes periods with a unique, unexpected conversation on Daughters Day

This Daughters Day, Stayfree urges fathers to involve in period conversations

For a country well on its way to becoming an economic powerhouse, India still lags behind when it comes to some social issues. Conversations about menstrual periods are...