Tag: Campaign Analysis, connected TV, CTV, digital media, FirstClub, OTT platforms, Print, Spotify, YouTube
Campaign Analysis: FirstClub – “Quality Over 10-Minute Delivery”
Campaign Highlights Element Details Brand FirstClub Agency/Production In-house creative & marketing team; Production House – Calm Kaam; Director – Sayan...
Digital media account for 97% of violations in ASCI’s Half-Yearly Complaints Report (2025-26)
The Advertising Standards Council of India’s (ASCI’s) Half-Yearly Complaints Report (2025–26) shows that digital media continue to dominate advertising violations,...
Marico Awards its Integrated Media Mandate to Omnicom Media Group’s PHD India
TLDR: Marico Limited has appointed Omnicom Media Group’s PHD India as its Agency of Record for its integrated media mandate, following a multi-agency pitch. PHD India...
Times Entertainment Honors India’s Top Travel Creators at Inaugural Power Creator Awards
TLDR: Times Entertainment hosted its inaugural Power Creator Awards – Travel Edition in New Delhi, honoring 43 top Indian travel creators for their significant impact...
Adobe and YouTube Partner to Empower Creators to Produce Amazing Content
TLDR: Adobe and YouTube have partnered to integrate Adobe Premiere mobile’s video editing tools directly into YouTube Shorts, offering creators a new dedicated...
JioHotstar, Meta, and Google Chart the Next Phase of Storytelling Innovation
TLDR: At FICCI Frames 2025, executives from JioHotstar, Meta, and Google discussed how AI is revolutionizing storytelling, brand engagement, and viewer experiences in...
Film City To Be Converted Into A World-Class Film Ecosystem: Devendra Fadnavis
TLDR: Maharashtra CM Devendra Fadnavis announced at the 25th FICCI Frames that Mumbai’s Film City will be transformed into a world-class film ecosystem within four...
Moe’s Art Strengthens Creative Leadership with Appointment of Shantanu Anam as Creative Director
TLDR: Moe’s Art, a creative communications consultancy, has appointed Shantanu Anam as its Creative Director to enhance its focus on video-led content, brand films,...
Chatterbox Technologies IPO Sees 52x Oversubscription, Signalling Strong Market Faith
TLDR: Chatterbox Technologies’ SME IPO was oversubscribed 52 times, attracting significant interest from institutional, HNI, and retail investors, reflecting...
Indian Broadcasting & Digital Foundation Reaffirms Strength of Linear TV and Charts Future Path at 26th AGM
TLDR: The Indian Broadcasting & Digital Foundation (IBDF) held its 26th AGM, where President Kevin Vaz reaffirmed the strength of Linear TV as the bedrock of content...
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