Tag: brand identity, Consumer Research, Designed to De-Stress, Duroflex, marketing campaign, Mattress Industry, new logo, Repositioning, sleep-solutions, stress management
Duroflex Takes On Stress With New Brand Identity And Positioning ‘Designed To De-Stress’
TLDR: Duroflex has unveiled a new brand identity and positioning, ‘Designed to De-Stress,’ shifting its focus from orthopedic support to helping consumers...
Duroflex Unveils Limited-Edition Energise Mattress This Onam With A Heart-Warming Brand Film
TLDR: Duroflex has launched a limited-edition ‘Energise’ mattress in Kerala for Onam, featuring Arctic Ice Fabric Technology for a cooler sleep. The campaign...
Duroflex Launches ‘Tested by Relationships’, Redefining Comfort for Today’s Relationships
Duroflex, the trusted name in sleep and comfort space, is reimagining the way couples celebrate their love and commitment. With over 4.8 million weddings set to take...
Duroflex Urges Consumers to Make Healthy Sleep a Tradition this Onam
As Onam approaches, Kerala’s home grown brand Duroflex invites everyone to make their celebrations even more special. This Onam, the leading sleep solutions brand...
Duroflex appoints Shridhar Balakrishnan as Group CEO of Duroflex Group
Duroflex, leading name in sleep and comfort solutions category proudly announces Sridhar Balakrishnan as the Group CEO of Duroflex Group. This strategic move aligns...
Virat gets himself a Duroflex mattress to champion quality sleep through World Cup
Virat Kohli is a globally celebrated cricket icon, known for his remarkable ability to adapt his batting strategy to any game situation. His consistent exceptional...
Virat Kohli affirms Great Sleep for long, active life in quirky new TVC for Duroflex
Duroflex, India’s foremost sleep solutions provider has unveiled its latest ad film featuring national brand ambassador, Virat Kohli showcasing their exceptional...
Virat Kohli Shares Sleep Health Tip as Brand Ambassador for Duroflex
Virat Kohli promotes quality sleep as the brand ambassador for Duroflex, emphasizing the importance of 8 hours of great sleep for physical and mental health....
Duroflex introduces ‘Neuma’, India’s first adjustable mattress for personalized sleep
Duroflex has launched Neuma, India’s first-ever firmness adjustable mattress, revolutionizing the way individuals approach sleep. With its patented...
Duroflex announces Virat Kohli as new brand ambassador
Duroflex, India’s leading sleep solutions provider, has combined forces with cricket icon, Virat Kohli to further their mission of advocating the significance of...
