Tag: apparel, athletes, Collection Launch, Fitness, Footwear, HYROX, Partnership, PUMA, sports industry, Sportswear, Training
PUMA Drops New HYROX Collection: Built For The Race, Ready For The Streets
TLDR: PUMA India has launched its new high-performance HYROX collection of footwear and training apparel for hybrid athletes, integrating advanced technologies. This...
ISOPURE® Announces Rashmika Mandanna as the First Indian Brand Ambassador
TLDR: ISOPURE® has appointed Rashmika Mandanna as its first Indian brand ambassador, launching the “EVERYTHING YOU NEED, NOTHING YOU DON’T” campaign to...
After Spending Years in the Fitness Space, SOHFIT’s Sohrab Khushrushahi Launches the Func. Lab!
TLDR: Sohrab Khushrushahi, founder of SOHFIT, has launched The Func. Lab, a new D2C brand offering clean, science-backed protein powders and electrolytes, aiming to...
HRX Expands Fitness Offerings with Launch of Oat Milk Protein Shakes
HRX, fitness and lifestyle brand, has entered the nutrition space with the launch of its new plant-based Oat Milk Protein Shakes. HRX’s first product in the range, is...
Boldfit Signs Arshdeep Singh, Strengthens Its Athlete-First Fitness approach
Boldfit, one of India’s fastest-growing fitness and sports gear brands, has announced the onboarding of Team India pacer Arshdeep Singh as an official brand athlete....
Anytime fitness’ anti-ads approach viral via social media campaign “Be Fit Fest3.0”
As fitness becomes a buzzword in today’s world, the true meaning of fitness often gets lost in the noise of endless promotions. From dietary habits and gym routines to...
Shubman Gill and Preity G Zinta are set to revolutionize the Indian fitness market with DRIVE FITT
DRIVE FITT, India’s first groundbreaking 24/7, member-based, world-class gym facility seamlessly integrating the world of cricket and fitness launches in India....
Cult.fit ropes in Ranveer Singh as brand ambassador
Cult.fit, India’s leading health and fitness brand, has announced superstar Ranveer Singh as its brand ambassador, aiming to motivate and inspire more...
cult.sport Launches ‘The Maidan called India’ Campaign to Inspire Everyday Athletes
cult.sport unveils a brand campaign, ‘The Maidan called India’, aiming to redefine the perception of sports and athleticism in everyday life,...
ASICS appoints Shraddha Kapoor as Brand Ambassador for Sound Mind, Sound Body
ASICS India has announced Bollywood actor Shraddha Kapoor as their brand ambassador to promote a balanced and active lifestyle, focusing on the philosophy of...
