Tag: advertising campaign, Brand Ambassador, confidence, Digital Campaign, Flite, Footwear, Marketing, Relaxo Footwears, Saatchi & Saatchi India, Sanya Malhotra, Sar Utha Kadam Badha, Style, Television Campaign
Saatchi & Saatchi India Reimagines Flite’s Iconic ‘Sar Utha, Kadam Badha’ With Sanya Malhotra
TLDR: Saatchi & Saatchi India has launched a new advertising campaign for Flite footwear, featuring Bollywood actor Sanya Malhotra. The campaign reinterprets...
Flite Onboards Sanya Malhotra Inspiring India to Move Ahead with Style Confidence and Flair
TLDR: Flite, a family fashion footwear brand by Relaxo Footwears, has appointed Bollywood actor Sanya Malhotra as its new brand ambassador. This announcement coincides...
Relaxo Footwears Launches Its D2C Website for a Mobile-First Shopping Experience
TLDR: Relaxo Footwears has launched its new D2C (Direct-to-Consumer) website, offering a mobile-first, seamless online shopping experience for its Sparx, Bahamas, and...
L&K Saatchi and Saatchi wins the integrated mandate for Relaxo owned brand ‘Flite’
The largest footwear manufacturer of India, Relaxo Footwears Limited has appointed L&K Saatchi & Saatchi to manage the entire integrated mandate of its brand,...
Relaxo returns to television advertising with #MazbootiBemisaal
With a new television ad campaign #MazbootiBemisaal, Relaxo makes a comeback to television advertising. The iconic brand serving the needs of footwear for Indian masses...
