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We are the first ones to do a pilot campaign on audio which delivered conversion- Dimpy Yadav, General Manager, Xaxis India

“We are the first ones to do a pilot campaign on audio which delivered conversions as an impact of making the ads conversational”: Dimpy Yadav, General Manager, Xaxis India

With its recent launch of a programmatic creative services solution, Xaxis Creative Studios (XCS), in India, Xaxis aims to help its clients capture the full power of...

Joy Chatterjee, GM Sales and Marketing Mankind Pharma

“Most important thing while shortlisting the influencers is the product category & the brand fit”: Joy Chatterjee, General Manager, Sales & Marketing, Mankind Pharma

Mankind Pharma, one of the leading Pharmaceutical companies in India shares its marketing strategy for its OTC brands- AcneStar, Manforce, Gas-O-Fast, Prega News, and...

“Till March 2023 we intend to invest 70- 100 crore on overall media – theatrical movies, OTT, web series, or short movies”: FNP Media

With the appointment of Mr. Girish Johar As Chief Operating Officer, FNP Media, a content company and production house unit by Ferns N Petals aims to grow into the media...

SATISH KUMAR P APPOINTED GENERAL MANAGER OF THE LEELA GOA

The Leela Goa strengthens its team by appointing Satish Kumar P. as the General Manager

The Leela Palaces, Hotels and Resorts announced the appointment of Satish Kumar P. as General Manager for the luxury beach resort, The Leela Goa. Satish is an...

Joy Chatterjee, GM Sales and Marketing Mankind Pharma

“We’re planning to launch more products under sexual wellness category. Also planning to expand our multivitamin portfolio.”Joy Chatterjee, General Manager, Sales & Marketing, Mankind Pharma

With a plethora of brands under its umbrella, Mankind Pharma is one of the leading pharmaceutical companies in our country. Some of the noted products are Gas-O Fast,...