In 2017, Tamil Nadu woke up to a movement that empowered her daughters to go outside – safe, confident and without fear. Conceptualized by HUL and Ogilvy Mumbai, the #GoSafeOutside initiative encouraged mothers to train ...
HUL & Ogilvy Mumbai launch a new campaign for HAMAM – #GoSafeOutside. Hamam is a staple in 8 out of 10 households in Tamil Nadu. Hamam is a tradition handed down from mother to daughter, ...