Tag: content strategy, Entertainment, GEC, Hindi GEC, linear TV, market share, media industry, movie premieres, New shows, regional channels, show launches, Television Programming, TV Viewership, Zee Entertainment
‘Z’ Charts Robust TV Viewership Growth; Achieves 18.2% Market Share
TLDR: ZEE Entertainment has achieved a 4-year high 18.2% market share in linear TV, reaching 99% of TV households. This growth is attributed to strategic content, new...
Atrangii Launches FAST Channels on LG and Xiaomi Smart TVs, Powered by Amagi
TLDR: Atrangii, an Indian OTT platform, has launched its Free Ad-supported Streaming TV (FAST) channels on LG and Xiaomi smart TVs, powered by Amagi, marking its debut...
Sun Neo Hindi GEC announces the appointment of Madison Media Alpha as its Media Agency
Madison Media Alpha, a unit of Madison World, has recently won the Media AOR of Sun Neo Hindi GEC. The Agency has been working for Sun Bangla and Sun Marathi channels...
COLORS becomes the Number 1 Hindi GEC; breaks multiple records
With 234GRP, Viacom18 owned COLORS has capped a historic upsurge to become the No. 1 Hindi GEC in the 15-50 ABC HSM Urban segment – an audience cohort that advertisers...
Atrangii TV Becomes First Hindi GEC to Air Korean, Turkish, and Russian Content
Atrangii TV, the Hindi GEC, is set to air international language content dubbed in Hindi, including highly acclaimed Korean, Turkish, and Russian dramas, catering...
