Tag: BFSI, Branding, Digital India, financial inclusion, financial services, ICICI Bank, Influencers, Kantar, Market Research Society of India, Marketing, Mirae Asset Sharekhan, Technology, UPI, Webinar
Reimagining BFSI: Strategies to Win in a New Digital India
TLDR: A webinar by MRSI discussed strategies for BFSI brands to thrive in digital India, focusing on technology’s role, influencer marketing, financial inclusion,...
B.Y. Joshi, Former President & Group Head Operations – 360 ONE Wealth & Asset Management Limited Joins The Wealth Company as Chief Operating Officer
TLDR: B.Y. Joshi, a veteran with over three decades of experience in India’s banking and financial sector, has been appointed as the Chief Operating Officer for...
ICICI Bank named best large bank, SBI leads in innovation: BT-KPMG India’s Best Banks & NBFCs 2023-24
In an era of tightening liquidity, fluctuating interest rates, and evolving regulatory norms, the BT-KPMG Survey of India’s Best Banks and NBFCs for 2023-24 on...
Amazon Pay ICICI Bank Credit Card Fastest Growing Co-Branded Card in India
Amazon Pay ICICI Bank credit card has become India’s first co-branded credit card to onboard over 5 million customers nationwide, the company announced today at the...
ICICI Bank introduces ‘SmartLock’, a unique safety measure on iMobile Pay
ICICI Bank today announced that it has launched ‘SmartLock’, a unique safety measure to enable its customers to lock/unlock multiple banking services instantly,...
Tata Motors Partners with ICICI Bank to Offer Financing for Electric Vehicle Dealers
As an effort towards encouraging Electric Vehicle (EV) adoption in the country, Tata Motors, India’s leading automotive manufacturer, has announced its partnership...
SBI, HDFC and ICICI Bank are the most considered financial brands by urban Indians
YouGov Bank and Payment System Consideration Rankings 2022 highlight the top ten brands among urban Indians across key categories in the Finance sector. The brands in...
Trucknetic collaborates with ICICI Bank ‘Trade Emerge’, a platform for Indian exporters, importers
Truck hiring app Trucknetic has partnered with ICICI Bank as a logistics partner for their Trade Emerge platform. It is one of the few companies selected for Trade...
ICICI Bank’s iMobile App Digital Campaign Conceptualized by Ogilvy
The efforts have been to make the ICICI Bank communication light-hearted, yet relatable. After creating a series of 5 ads for iMobile, as an agency we believe that a...
ICICI Bank’s New Ad Campaign will Relieve You from the Online Card Transactions Stress
ICICI Bank’s latest multimedia campaign addresses some of the key concerns of customers who use credit cards. The campaign includes a set of three TVCs, showcases the...
