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ZEE5 KidZ Builds Momentum in Kids’ Segment with ‘Fab 5’ Launch

ZEE5 KidZ, children’s favourite entertainment destination, has further strengthened its kids’ content portfolio with the launch of its next big Original IP, Fab 5,...

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ASCI launches AdWise, a school programme aimed at building advertising literacy among 1 mn kids

The Advertising Standards Council of India (ASCI) has rolled out AdWise, a national consumer education programme for school children launched in September, that is set...

Baskin Robbins India Collaborates With The Smurfs Movie To Serve Up A Sweet Adventure For Kids

TLDR: Baskin Robbins India has partnered with The Smurfs movie franchise to launch a new “Splish Splash” blue ice cream flavor and introduce in-store...

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Dexogrow’s new campaign on the overall growth and development in growing kids

Danone India’s brand Dexogrow has unveiled a powerful TVC campaign that champions the importance of cognitive development, one of the most crucial aspects of a...

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Warner Bros. Discovery Brings Kids’ Icons to Life On-Ground and Online

India’s favorites kids’ entertainment brands — POGO, Cartoon Network, and Discovery Kids — are bringing summer fun to life with a high-energy, 10-city mall...

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KT Professional and JioStar Launch India’s First Paediatric-Approved Haircare Range for Kids

KT Professional, India’s leading salon-grade haircare brand, has announced a landmark collaboration with JioStar Consumer Products, to unveil KT Kids, India’s first...

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Tata Soulfull Reinvents Kids’ Snacking with Ragi Bites Crème Wafers

Tata Soulfull, a pioneering brand in ‘good-for-you’ millet-based products, unveils its latest innovation – Ragi Bites Crème Wafers. Designed to redefine...

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On Raj Shamani’s podcast, Shahid Kapoor revealed, “I don’t want my kids to do my job”

Raj Shamani’s Figuring Out, one of India’s top-ranked podcasts, is known for its engaging and insightful conversations with industry leaders. In the upcoming...

Get-Curious-with-Alexa-surv

54% surveyed parents often feel that they don’t have instant answers for kids’ questions

Children are inherently curious and parents are always trying to find accurate answers that satiate their curiosity. This was apparent in a recent study commissioned by...

Oreo's-New-Gibberish

OREO’s latest campaign ‘Gibberish’ aims to turn everyday arguments with kids into fun

OREO, the world’s No.1 and India’s favourite cookie brand, is back with a delightful new campaign that reinforces its brand philosophy to ‘Stay...