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k-everything

Daniel Dae Kim explores the global impact of Korean culture In CNN Original Series K-Everything

How did one relatively small country in East Asia develop such a massive influence on the rest of the world, from California to Singapore and everywhere in between?...

Too-Yumm!-unveils-Korean-Ka

Too Yumm! unveils Korean Karare with a campaign featuring Varun Dhawan

Too Yumm!, one of India’s most disruptive snacking brands under the RP–Sanjiv Goenka Group, is leaning deeper into the Korean wave with the launch of Korean Karare....

KorinMi

Korean Glass Skin for India? KorinMi Pitches Its Vision on Shark Tank India 5

The global fascination of Korean skincare has made ‘glass skin’ a beauty aspiration worldwide, but can it truly work for Indian consumers? KorinMi, founded...

Illiyoon_Image-

Nykaa reinforces category leadership in Korean Beauty through the exclusive launch of Illiyoon

If there’s one thing Nykaa has remained deeply committed to over the past decade, it is bringing the very best of Korean beauty to India, thoughtfully, strategically...

MOM-FU-IG-Story

Mother’s Recipe brings Korean inspired recipes to everyday kitchens

Mother’s Recipe, the trusted homegrown brand that has been part of Indian kitchens for generations, has launched a new digital first recipe video series that brings...

Acelabs-Logo

Filter Coffee Co. Wins Mandate for Korean made Skincare Brand Acelabs

India’s leading digital and social media marketing agency, Filter Coffee Co., has been awarded the digital communication mandate for Acelabs — a premium skincare...

mcdonalds-korean-range

McDonald’s India launches K-Drama inspired campaign for new Korean Range

McDonald’s India (West & South), owned and operated by Westlife Foodworld, has unveiled an engaging new advertising campaign for its recently launched...

McDonald's-India_Korean-Ran

McDonald’s India goes K-Style with new Korean Range

If K-Pop, K-Dramas, and K-Beauty have captured hearts across India, it’s time for K-Food to take over the taste buds! McDonald’s India (West & South),...

Bingo_Korean-Flavoured-Chip

ITC Bingo! Tantalises Taste Buds with 3 Korean flavour variants

ITC Bingo!’s latest offering Bingo! 2X Hot and Spicy Korean-style chips are all set to delight consumers with its three sizzling formats – Bingo! Original Style,...

Influenced by Pop Culture, Korean is now the fastest growing language in India: Duolingo Language Report 2021

Korean is now the fastest growing language in India: Duolingo Language Report 2021

Unveiling language learning patterns, attitudes and perceptions in India, Duolingo – the world’s most popular language learning app – today released the 2021...