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Kurkure, India’s Own Brand, Celebrates The Nation’s Historic Triumph

As India woke up wrapped in celebration after its historic win, there was something else waiting on the front page of one of the country’s most popular English...

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Kurkure Trades Perfect New Year Resolutions For A Chatpata Reality Check

As the New Year brought with it a familiar wave of ambitious resolutions, Kurkure® chose to break away from the norm, adding its signature chatpata twist to promises...

Kurkure Transforms Durga Pujo In Kolkata Into A Chatpata Cultural Carnival

TLDR: Kurkure is transforming Kolkata’s Durga Pujo into a ‘chatpata cultural carnival’ with a vibrant tram makeover, quirky yellow taxi photo booths,...

Kurkure® Celebrates 25 Years With Launch of Millet-Based Jowar Puffs

TLDR: Kurkure, PepsiCo India’s snack brand, celebrates its 25th anniversary by launching Kurkure Jowar Puffs, a new millet-based, baked snack. This innovation taps...

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PepsiCo India and Tata Consumers Partner for a Spicy New Kurkure Innovation

Kurkure®, the beloved snack enjoyed by Indian households for over 25 years, has teamed up with Ching’s Secret, one of India’s leading desi Chinese brands, to bring...

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Kurkure Unveils TVC with Sara Ali Khan for the Newly Launched Kurkure Chaat Fills

Kurkure, one of India’s most loved snack brands, has launched a rib-tickling new TVC campaign to introduce its new innovative offering, Kurkure Chaat Fills. Titled...

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Kurkure Expands Its Portfolio With a Sizzlin’ Hot Launch For Spice Lovers

PepsiCo India has expanded the flavour spectrum of its iconic snack brand Kurkure with the launch of Kurkure Sizzlin’ Hot. The new flavour is inspired by the...

Kurkure Onboards Sara Ali Khan As Its New Brand Ambassador

Kurkure Onboards Sara Ali Khan As Its New Brand Ambassador

Kurkure, one of India’s most loved snack brands, has made a new addition to the brand family. Popular actress and Bollywood star, Sara Ali Khan, has been onboarded as...

Kurkure Unveils Second TVC Under Its 'Halke Mein Lo' Campaign For New Sub-Brand, Kurkure Playz

Kurkure Unveils Second TVC Under Its ‘Halke Mein Lo’ Campaign For New Sub-Brand, Kurkure Playz

Kurkure, one of India’s most loved snack brands, started 2023 on a light-hearted note and launched a quirky TVC campaign, ‘Halke Mein Lo’, to celebrate its...

Kurkure combines with Karan Johar for their ‘Videsi Mein Desi Chatpatapan’ Campaign

Kurkure combines with Karan Johar for their ‘Videsi Mein Desi Chatpatapan’ Campaign

Keeping everyone entertained with its latest campaign, Kurkure, one of India’s most loved snack brands, has collaborated with Bollywood filmmaker and...