Tag: business strategies, digital advertising, India, marketing budgets, Marketing Decision Index, marketing mediums, marketing trends, Q3 2023, regional strengths, revenue optimism, TRA Research
TRA’s Marketing Decision Index Q3 2023 Reveals Surge in Revenue Optimism and Marketing Spend
The latest quarterly report from TRA’s Marketing Decision Index shows a significant increase in revenue optimism and marketing budgets for Q3 2023 in India....
TRA’s MDI Q2 2023: South Zone Businesses Continue to Prioritize Digital Channels
The Q1 and Q2 2023 comparison of marketing medium strengths in the South zone reveals a continued focus on digital channels, as businesses in the region prioritize...
“Marketing Budgets for the next quarter are set to increase by 5.7% in Q2 2023”: TRA’s Marketing Decision Index Q2 2023
TRA’s Marketing Decision Index (MDI) Q2 2023 is a quarterly benchmark report, the second in its series, and a global first that provides leading indicators through...
