Tag: brand loyalty, consumer feedback, customer service, Direct Engagement, Hyphen, Marketing Initiative, mCaffeine, Pep Brands, personalization, skincare, Vaishali Gupta
When Your Skincare Founder Literally Shows Up at Your Doorstep
MI NewsdeskOct 09, 2025
TLDR: PEP Brands’ Co-founder Vaishali Gupta personally customized and delivered skincare products for mCaffeine and Hyphen to customers, engaging directly to...
PEP Brands Appoints Shashwat Jain As The Chief Commercial Officer
MI NewsdeskSep 08, 2025
TLDR: Pep Brands has appointed Shashwat Jain as its Chief Commercial Officer, responsible for driving P&L performance and cost optimization for brands like...
Hyphen Crosses ₹400 Cr In Just 2 Years
MI NewsdeskJul 28, 2025
TLDR: Hyphen, the operator-led and celebrity-anchored skincare brand co-founded by Kriti Sanon, has achieved a remarkable ₹400 crore gross annual recurring revenue...
Parent company of mCaffeine partners with Kriti Sanon to launch skincare brand Hyphen
MI NewsdeskJul 28, 2023
PEP Technologies, the parent company of mCaffeine, has collaborated with Kriti Sanon to launch Hyphen, a solution-oriented skincare brand. The brand aims to...
Archies partners with MCaffeine to revolutionize gifting experience
MI NewsdeskJul 17, 2023
Archies and MCaffeine have joined forces to enhance the gifting experience for their customers by combining premium products and thoughtful gifts. Our...
Healthmug partners with mCaffeine for caffeinated skincare and haircare products
MI NewsdeskJun 26, 2023
Healthmug has announced a partnership with mCaffeine to provide customers with up to 35% off on their range of caffeinated personal care products. The...
“Get addicted to good,” says mCaffeine
Madhushree ChakrabartySep 13, 2021
India’s first caffeinated personal care brand, mCaffeine is associating with the three biggest millennial icons of India and talented celebrities – Radhika Apte,...
mCaffeine launches India’s first ”COFFEE BEAN” shaped bathing bars
MediaInfolineDec 18, 2020
In its latest move, mCaffeine, India’s first caffeinated personal care brand, which has led the coffee revolution in the personal care space since 2016, launches...
























