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Mother’s Recipe Serves Up India’s Love for Chaat This Monsoon with Its Chaat Chutneys

Mother’s Recipe has unveiled its campaign, bringing alive India’s unmistakable love for chaat, street-style snacks and the chutneys that make these food moments...

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Indians are choosing Nagaland over Goa this monsoon. Cleartrip’s PeekABoo Trends Tracker shows

Once considered a lean season for holidays, the rainy months are now emerging as a preferred travel window, with travellers seeking immersive, nature-led and offbeat...

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Libas Reimagines the Poetry of the Indian Monsoon with ‘Sawan Ke Rang’

For centuries, the Indian monsoon has inspired poets, painters and storytellers to imagine Sawan as the season of beauty, longing and feminine grace. With its latest...

Musafir-Cafe

This Monsoon, Let the Journey That Leads to Love Begin with ‘Musafir Cafe’

This monsoon, Netflix invites audiences into Musafir Cafe, a sweeping romance where strangers become companions, chance encounters change destinies, and every choice...

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Crocs Brings the Spirit of Monsoon to Life with ‘Wonderfully Unordinary’ Campaign

Crocs™, a world leader in innovative casual footwear, marks one of its most significant commercial and cultural moments in India with the nationwide launch of the...

Tata Tea Chakra Gold CARE Showcases Tamizh Traditions of Care with Disruptive OOH Experience

TLDR: Tata Tea Chakra Gold CARE launched a disruptive Out-of-Home (OOH) campaign at Chennai Central Railway Station, showcasing Tamil traditions of care and wellness...

Wagh Bakri and McCain Launch ‘Ek Chuski, Ek Cripsy’ Campaign

TLDR: Wagh Bakri Tea and McCain Foods India have launched a digital campaign, “Ek Chuski, Ek Crispy,” celebrating the ideal monsoon pairing of Masala Chai...

Doctors’ Choice Launches New Campaign “Borshar Sera Juti” Starring Aparajita Adhya and Anirban Chakrabarti

TLDR: Doctors’ Choice, an edible oil brand, has launched a new campaign called “Borshar Sera Juti” featuring actors Aparajita Adhya and Anirban...

Consumer Sentiment Continues Its Upward Climb Through July 2025

TLDR: Consumer sentiment in India continues to rise through July 2025, building on a strong June, with optimism growing for finances, investments, the economy, and jobs,...

Red Label Natural Care Unveils ‘Immunity Ki Chuski’ Monsoon Anthem

TLDR: Red Label Natural Care has launched its new ‘Immunity Ki Chuski’ monsoon campaign, featuring a re-imagined Marathi rhyme as a musical anthem. The campaign,...