MTV brings to its audience some clutter breaking concept based campaigns for its recently launched shows – JBL presents MTV Hustle powered by Breezer Vivid live life in color and styling partner Philips one blade, ...
Creating platform agnostic youth content, the first half of calendar year 2019 has been rewarding for MTV. Be it with content that struck a chord, campaigns that won accolades or brand partnerships that went beyond ...
MTV revealed its MTV Ka #TVKahaanGaya campaign, showcasing the channel’s strength on Viacom18’s digital platform VOOT. With an aim to entertain, lead, break stereotypes and collaborate with young people through its evocative communication, MTV has always stood ...
MTV launched a clutter-breaking concept based marketing campaign for two of its latest shows, Ace of Space and Elovator Pitch. Conceptualised in house and executed by Zeinth, the billboards bring to life the shows’ content ...
MTV unveiled its aggressive content strategy on the back of unscripted original content. MTV, had cemented its grasp over young India with 400 million viewers having tuned into the channel and garnering 6 billion watch-minutes ...
For years, smoking has been a ‘conversation starter’ of sorts. Be it college, work or social gatherings, smoke breaks have seen strangers become best buds. Who would have thought that tobacco inhalation could bring people ...
Women’s Day is right around the corner and soon we’ll see social media and various other platforms flooded with messages that appreciate womanhood. Brands will go out of their way to entice women with gifts ...
Oxford dictionary defines troll as “A person who makes a deliberately offensive or provocative online post.” Let’s have a look at some of the many trolls that have made headlines in 2017- “In our country, we have ...
MTV’s MukkaMaar video, an initiative for creating awareness on the importance of women’s safety through self defense, was recently honored with the Best Public Service Announcement Award at the PromaxBDA Asia Awards 2017 held at ...
With the onset of 2018, MTV, the country’s most popular youth channel has huge surprises in store for its viewers with a plethora of new and engaging TV shows. Rest assured, there is something for ...
