Pantaloons and MTV India along with Liva Fluid Fashion are back with the second edition of MTV Pantaloons Style Superstar, That’s bigger, better and more exciting! The finalists, who will compete for the title, have been shortlisted after being put through ...
MTV has always been a brand with an opinion. And in this day and age, what that translates into is more keyboard-warriors-turned-haters than double-tappers. Every day, the brand gets trolled for being fake, for ‘spoiling’ ...
MTV brings to its audience some clutter breaking concept based campaigns for its recently launched shows – JBL presents MTV Hustle powered by Breezer Vivid live life in color and styling partner Philips one blade, ...
Creating platform agnostic youth content, the first half of calendar year 2019 has been rewarding for MTV. Be it with content that struck a chord, campaigns that won accolades or brand partnerships that went beyond ...
MTV revealed its MTV Ka #TVKahaanGaya campaign, showcasing the channel’s strength on Viacom18’s digital platform VOOT. With an aim to entertain, lead, break stereotypes and collaborate with young people through its evocative communication, MTV has always stood ...
MTV launched a clutter-breaking concept based marketing campaign for two of its latest shows, Ace of Space and Elovator Pitch. Conceptualised in house and executed by Zeinth, the billboards bring to life the shows’ content ...
MTV unveiled its aggressive content strategy on the back of unscripted original content. MTV, had cemented its grasp over young India with 400 million viewers having tuned into the channel and garnering 6 billion watch-minutes ...
For years, smoking has been a ‘conversation starter’ of sorts. Be it college, work or social gatherings, smoke breaks have seen strangers become best buds. Who would have thought that tobacco inhalation could bring people ...
Women’s Day is right around the corner and soon we’ll see social media and various other platforms flooded with messages that appreciate womanhood. Brands will go out of their way to entice women with gifts ...
Oxford dictionary defines troll as “A person who makes a deliberately offensive or provocative online post.” Let’s have a look at some of the many trolls that have made headlines in 2017- “In our country, we have ...
