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MX Player to launch Gamer’s Den on 30th September

MX Player to launch Gamer’s Den on 30th September – A series on the Indian Gaming community

Leading the way with innovation in content and strengthening its portfolio of IPs, MX Player now launches Gamer’s Den – a series that explores the gaming ecosystem...

MX Player becomes the world’s 1st OTT to deploy H.266

MX Player Begins a Seamless Self-Serve Ad Platform MX Advantage

With advanced developments and strategies paving the way for new ideas and platforms, India is considered one of the largest drivers of digital innovations worldwide....

MX-Gold-subscription

MX Player’s Premium Service MX Gold To Be Available At Rs 299

MX Gold, the SVOD service has announced its annual subscription fee for users at Rs 299 for its flagship MX Gold Annual pack. India’s leading OTT MX Player plan...

Lock-Upp_Red-FM-India

Red FM India executes a witty campaign around ALTBalaji & MX Player’s ‘Lock Upp’

Ever since Kangana Ranaut’s fearless reality show ‘Lock Upp: Badass Jail Atyaachaari Khel’ is out, it is garnering immense love from the audience. The...

ALTBalaji joins hands with Josh for their upcoming multi-starrer thriller entertaining web-series Cartel!

ALTBalaji & MX Player’s Lock Upp Metaverse Game

ALTBalaji & MX Player recently announced a treat for gaming enthusiasts and audiences alike in the form of a game, based on its biggest and the most fearless reality...

OTT penetration stands at 27%, Hotstar is the preferred choice for majority of the OTT viewers – according to Axis My India, CSI Survey

OTT penetration stands at 27%, Hotstar preferred by majority of viewers- Axis My India, CSI Survey

Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer...

MX Player hits the 1 billion+ downloads mark on Google Play Store

MX Player announces a massive achievement

India’s leading entertainment super app, MX Player announces a massive achievement as it crosses a staggering 1 billion downloads on Google Play Store in just over 2...

MediBuddy launches a new campaign – “Fight for Freedom”

MediBuddy unveils its new digital campaign ‘Fight for Freedom’

Keeping the spirits high of the nation in these testing times, MediBuddy unveiled its new digital campaign – Fight for Freedom. In collaboration with Jio TV, MX...

MX Player becomes the world’s 1st OTT to deploy H.266

MX Player upgrades to H.266; becomes world’s first OTT platform

Accounting for 80% of consumer internet traffic, online video consumption in India has grown exponentially. Although, the user experience continues to remain highly...

Cruising Legends: MX Player's award winning show partners with 4 brands

Cruising Legends: MX Player’s award winning show partners with 4 brands

India’s leading entertainment app, MX Player has got into the way of producing appealing content and integrating brands into its storytelling. This has been a much...