Roadster announces the launch of Augmented Reality Tees (AR Tees) or the talking tees. With this launch, Roadster marries fashion, design and technology, offering shoppers a set of t-shirts that brings their roadster visual to life. This new range ...
Myntra announces the launch of awide-ranging content campaign titled ‘Straight Outta Street’, aimed at enhancing its position as the powerhouse and the ultimate destination for contemporary fashion. The multi-faceted campaign on street fashion in India ...
Myntra, India’s fashion and lifestyle shopping destination is a front runner in integrating pop culture into fashion. At Myntra, music is seen as a way of life and as a leading destination for music accessories, ...
Myntra has launched a three minute film under the ‘Myntra Unforgettables’ series, featuring Niranjana Parte, a young footballer, from Mandla in Madhya Pradesh. The video honours her remarkable enthusiasm for the sport, showcasing her journey ...
Myntra announces the launch of Carpisa, the Italian brand known for its fine collection of handbags, suitcases, wallets and accessories, exclusively on its platform.The brand is being introduced to shoppers in India for the first ...
Myntra announces the launch of Sztori, its in-house plus size apparel brand, especially designed to suit a larger range of body shapes and sizes. It is essentially a designer wear in the plus size category, offering consumers, the perfect fit and multiple style options at ...
Myntra announces the launch of ‘House of Pataudi’, in association with Saif Ali Khan. The ethnic wear brand is inspired from the sophistication and the rich heritage of the Pataudis and reflects a strong sense of culture and tradition. ‘House of Pataudi’ is co-owned by Myntra, Exceed Entertainment and Saif Ali Khan and exemplifies ...
Bollywood actor and fashion icon Deepika Padukone’s fashion brand for women, ‘All about you’, in association with Myntra, launched a campaign to promote its 2018 Autumn-Winter collection. Inspired by Deepika’s style, embracing modern femininity of ...
Myntra announces the launch of ‘Disrupt’, television personality and MTV Roadies sensation, Rannvijay’s brand-new fashion label. Disrupt combines utility, street style and quality, especially for casual wear outfits and has been carved out exclusively in ...
Myntra is excited to announce the exclusive launch of contemporary, Spanish fashion brand “Niza”, introduced in India by their strategic partner Zashed. Niza is known internationally for its elaborate, original and sophisticated designs. Actress Malaika ...
