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Nielsen's ROI Report Finds Underspending Jeopardizing Maximum ROI

Nielsen’s first-ever ROI Report Finds Underspending in 50% of Media Plans Jeopardizing Maximum ROI

Nielsen released its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment...

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Nielsen enhances Identity System for Digital Ad Ratings in India

On April 1, Nielsen will enhance its open web methodology in India for Digital Ad Ratings through the Nielsen Identity System, alongside seven other markets: Germany,...

IFSG-AC Nielsen: 2 out of 3 online cricket fans are aware of fantasy sports in India

IFSG – AC Nielsen report ‘SCORING BIG WITH SPORTS GAMING’ is India’s first ever report on the phenomenal growth of Fantasy Sports gaming in India. The report...