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Future of OOH is hybrid with traditional formats and DI

Future of OOH lies as hybrid with traditional formats topped by digital intelligence: Experts

Out-of-home (OOH) advertising has evolved a lot over the years. Creating a real world impact with engagement reaching through the vastness of consumers on the go and...

Personalization through AI is still key, but the focus is shifting to making content relatable to diverse audiences: Hemal Majithia, Founder & Chief of OktoMind, OktoBuzz

Personalization through AI is still key, but the focus is shifting to making content relatable to diverse audiences: Hemal Majithia, Founder & Chief of OktoMind, OktoBuzz

Founded in 2013, Oktobuzz has built an impressive clientele, including CNN-News18, Citi India, and Amazon Audible. Guided by the ethos, “When the client wins, we win....