Tag: Captain Cool, Fatt Se Garam, Orient Electric
Captain Cool and Orient Electric reveal the only thing that gets “Fatt Se Garam”
MediaInfolineDec 01, 2025
Orient Electric Limited [BSE: 541301, NSE: ORIENTELEC], part of the diversified USD 3 billion CKA Birla Group, has relaunched its winter campaign, “Fatt Se Garam,”...
Back on Air: Dhoni and Kusha Light Up Orient Electric’s New Podcast
MI NewsdeskSep 05, 2025
TLDR: Orient Electric has launched a new digital campaign for its premium lighting portfolio, featuring brand ambassador MS Dhoni, digital influencer Kusha Kapila, and...
‘Faith Unites Us, Trust Binds Us’: Orient Electric Enriches Maha Kumbh 2025 with Comfort and Care
MediaInfolineFeb 11, 2025
As the sacred Maha Kumbh 2025 brings millions of devotees together to celebrate faith and tradition, Orient Electric has embraced this momentous occasion through...
Orient Electric’s Bold New Campaign Speaks to Young Millennials’ Fast-Paced Lives
MediaInfolineJan 27, 2025
Orient Electric Limited, part of the diversified USD 3 billion CK Birla Group, has recently launched its winter campaign “Fatt Se Garam” to promote its range of...
Orient Electric’s new campaign puts the spotlight on thoughtful lighting solutions
MediaInfolineOct 10, 2024
Orient Electric Limited [BSE: 541301, NSE: ORIENTELEC], part of the diversified USD 3 billion CK Birla Group, has launched its new digital campaign, “Thoughtfully...
Orient Electric appoints Ravindra Singh Negi as Managing Director and CEO
MediaInfolineMay 30, 2024
Orient Electric Limited (BSE: 541301, NSE: ORIENTELEC), part of the diversified USD 3 billion CK Birla Group, announced today the appointment of Ravindra Singh Negi as...
MS Dhoni shakes a leg in Orient Electric’s new TVC promoting energy-efficient BLDC fans
MediaInfolineMar 25, 2023
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched a new TVC featuring brand ambassador MS Dhoni to promote its wide range of...
Orient Electric launches EyeLuv LED lights
MediaInfolineJul 04, 2019
Orient Electric Limited has expanded its LED lighting portfolio with new “EyeLuv series LED Lights” range which has Flicker-Control technology which reduces the...
Orient Electric rolls out new TV ad with MS Dhoni
MediaInfolineApr 23, 2019
Orient Electric has launched a new TVC campaign featuring long-standing brand ambassador MS Dhoni to introduce its new range of IoT-enabled air coolers. The TV ad...
Orient Electric gets ‘Superbrand 2019’ status for fans and air coolers
MediaInfolineApr 18, 2019
Orient Electric Limited has been conferred with the prestigious ‘Superbrand 2019’ status for fans and air coolers by leading independent brand arbiter Superbrands...


























