Tag: Article, OTC adspend, OTC advertising, Tailored digital ads, zenith
Tailored digital ads and eCommerce to drive 8% growth in OTC adspend this year
Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets* will expand by 7.6% in 2022 and 5.0% in 2023, according to Zenith’s new Business...
