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IBM associates with Parle

IBM announces association with Parle Products to help it drive its growth 

The largest-selling biscuit brand in India, Parle Products Pvt Ltd (Parle), teams up with IBM to bring its products quickly and effectively to market by leveraging IBM...

IPKL logo

Parle comes aboard as the Official Title Sponsor for IPKL

Parle Products have shown immense trust on the success of the newly launched Indo International Premier Kabaddi League (IPKL) by coming on board as the official Title...

dentsu logo

Taproot Dentsu, Parle launch new films for Milano

Background: Clamour from the wellness brigade has seen to it that the place for a rich, delicious cookie like Milano kept decreasing. Parle’s brief to Taproot Dentsu...

Parle Agro appoints Allu Arjun

Parle Agro appoints Tollywood Superstar Allu Arjun as brand ambassador for Frooti

With an aim to strengthen its presence in South India, Parle Agro the largest Indian beverage company, has appointed Allu Arjun as the face of the company’s flagship...

Parle products launches new brand campaign this IPL season

Parle Products launched an integrated brand campaign which, showcases its portfolio of brands and a message that strongly links each of these brands back to the mother...