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Ogilvy and Thums Up: Olympics 2020 Campaign to break the new brand positioning

Thums Up: The Indian Cola with a Thunderous History

Thums Up is a popular brand of cola in India that has a loyal fan base and a distinctive taste. But how did this drink come to be, and what makes it so special? Here is...

Parle Products Unveils New TVC Showcasing Parle Kismi as the Ultimate Love Enable

Parle Products Unveils New TVC Showcasing Parle Kismi as the Ultimate Love Enabler

Parle, India’s leading manufacturer of biscuits and confectionery, has launched an endearing television campaign for their beloved toffee brand, Parle Kismi....

IBM associates with Parle

IBM announces association with Parle Products to help it drive its growth 

The largest-selling biscuit brand in India, Parle Products Pvt Ltd (Parle), teams up with IBM to bring its products quickly and effectively to market by leveraging IBM...

IPKL logo

Parle comes aboard as the Official Title Sponsor for IPKL

Parle Products have shown immense trust on the success of the newly launched Indo International Premier Kabaddi League (IPKL) by coming on board as the official Title...

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Taproot Dentsu, Parle launch new films for Milano

Background: Clamour from the wellness brigade has seen to it that the place for a rich, delicious cookie like Milano kept decreasing. Parle’s brief to Taproot Dentsu...

Parle Agro appoints Allu Arjun

Parle Agro appoints Tollywood Superstar Allu Arjun as brand ambassador for Frooti

With an aim to strengthen its presence in South India, Parle Agro the largest Indian beverage company, has appointed Allu Arjun as the face of the company’s flagship...

Parle products launches new brand campaign this IPL season

Parle Products launched an integrated brand campaign which, showcases its portfolio of brands and a message that strongly links each of these brands back to the mother...