Tag: advertising campaign, Beverage, Brand proposition, Digital Campaign, energy drink, Lakshya, Leo India, Marketing, PepsiCo India, Sting, TV campaign
Sting Brings Its New “Energy Ka Bas Ek King” Proposition With Lakshya
TLDR: Sting, PepsiCo India’s energy drink brand, has launched a new high-voltage advertising campaign featuring actor Lakshya. The campaign, titled “Energy...
Kurkure Transforms Durga Pujo In Kolkata Into A Chatpata Cultural Carnival
TLDR: Kurkure is transforming Kolkata’s Durga Pujo into a ‘chatpata cultural carnival’ with a vibrant tram makeover, quirky yellow taxi photo booths,...
Kurkure® Celebrates 25 Years With Launch of Millet-Based Jowar Puffs
TLDR: Kurkure, PepsiCo India’s snack brand, celebrates its 25th anniversary by launching Kurkure Jowar Puffs, a new millet-based, baked snack. This innovation taps...
Courage Takes Center Stage As Hrithik Roshan Fronts Mountain Dew®’s New 400ml Pet Pack At ₹20
TLDR: Mountain Dew has launched a new 400ml PET pack priced at ₹20, supported by a high-octane TVC campaign featuring brand ambassador Hrithik Roshan, emphasizing its...
Lay’s® Celebrates The Farmers Behind Every Chip With Limited-Edition Packs
TLDR: Lay’s has launched limited-edition potato chip packs featuring illustrations of Indian farmers to celebrate their contribution and highlight the...
DORITOS® expands flavour portfolio in India with global icons
TLDR: Doritos has expanded its flavor portfolio in India by launching two iconic global variants, Cool Ranch and Jalapeño Salsa Mexicana, to cater to the growing demand...
PepsiCo India and The Social Lab Scale Sustainable Waste Solutions Across Four Cities with ‘Tidy Trails’
PepsiCo India, in collaboration with The Social Lab (TSL), has announced the expansion of its flagship plastic circularity initiative, Tidy Trails—a community-driven...
PepsiCo India and Tata Consumers Partner for a Spicy New Kurkure Innovation
Kurkure®, the beloved snack enjoyed by Indian households for over 25 years, has teamed up with Ching’s Secret, one of India’s leading desi Chinese brands, to bring...
Sting Energy’s Dart, Launched In Theatres: India’s Quickest Action Thriller
PepsiCo India’s Sting® is sparking nationwide excitement with the debut of its new advertisement titled, ‘Sting® Energy’s Dart’. Known for its electrifying...
PepsiCo India announces an investment of INR 1266 Crore to set up a flavour manufacturing facility in Ujjain
PepsiCo India, a leading global consumer packaged goods company, announced an investment of INR 1266 Cr in India to establish a state-of-the-art flavour manufacturing...
