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Platinum Evara celebrates the rare choices women make to redefine wedding rituals!

Platinum Evara, through its Women’s Day campaign, #RedefiningRituals, celebrates the brides who rethink wedding traditions that are irrelevant in modern times and...

Platinum Evara

Platinum Evara’s new collection is an ode to Daughters of Today

When daughters lead, it creates change in society. Daughters of today are altering and widening the narrative around us. They are questioning norms, reinventing age old...

Platinum Evara celebrates the mother daughter bond in its new TVC featuring Revathy

The bond between a mother and daughter is indefinable. They are united through threads of nurturance, compassion and unconditional love. Today however, the curve of...