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Publicis Media India elevates its MMM offerings with the launch of Markriti

Publicis Media India introduces Markriti, a cutting-edge machine-learning based Marketing Mix Modeling (MMM) tool. Powered by Meta Open Source and supported by an...

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Publicis Media Roped In Mimi Deb To Lead PlatformGSK

Publicis Media has hired Mimi Deb to lead its dedicated bespoke unit platformGSK. In this role, Mimi will manage end-to-end responsibilities under media investment...