Tag: BC Web Wise, brand building, Digital Marketing, Festive Campaign, Garba, Insurance, marketing campaign, Navratri, Radio Advertising, Zuno General Insurance
Circles Are for Garba, Not Insurance: Zuno Launches Festive Campaign
TLDR: Zuno General Insurance launched a festive Navratri campaign, “Circles Are for Garba, Not Insurance,” across digital and radio platforms. The campaign...
Indian Advertising Sees Sector Shifts: TV Ad Volumes Surge 27%, Print Grows 26%
TLDR: Indian advertising saw significant growth in H1 2025, with TV ad volumes up 27%, Print 26%, and Radio revenues 10%. Digital advertisers also increased. A report by...
DS Group Taps into Tradition with Ksheer’s Interactive ‘Muhavre’ Campaign
TLDR: DS Group’s dairy brand Ksheer has launched an interactive ‘Ksheer Muhavre’ campaign, conceptualized with ^a t o m Network. The campaign uses...
“Marketing Budgets for the next quarter are set to increase by 5.7% in Q2 2023”: TRA’s Marketing Decision Index Q2 2023
TRA’s Marketing Decision Index (MDI) Q2 2023 is a quarterly benchmark report, the second in its series, and a global first that provides leading indicators through...
