Tag: ad- film, advertising campaign, Brand Promotion, Devarshi, Diwali, humor, Marketing, nostalgia, Raghu Ram, Rajiv Lakshman, Roadies, Tech Deals, Xiaomi
Raghu, Rajiv, and Devarshi Bring Back the Roadies Madness in Xiaomi’s Fun Diwali Film
MI NewsdeskOct 16, 2025
TLDR: Xiaomi India has launched a humorous Diwali advertising film featuring former MTV Roadies judges Raghu Ram, Rajiv Lakshman, and contestant Devarshi. The campaign...
Viacom18 Consumer Products revs up multi-city expansion for Roadies experiential franchise
Madhushree ChakrabartyAug 05, 2022
Viacom18 Consumer Products, a part of India’s leading eponymous media and entertainment conglomerate, has announced pan-India expansion plans for its ground-breaking...
Roadies continues its journey with Fully Faltoo NFT, announces ‘Roadies Moto’ edition NFTs for its fans
Madhushree ChakrabartyJul 28, 2022
Gaining immense popularity with its successful first drop of culturally driven digital artwork, Viacom18’s Youth, Music, and English Entertainment cluster’s NFT...
Viacom18 Consumer Products and Work With Fun launches ‘Café Roadies’
MediaInfolineOct 11, 2019
Viacom18 Consumer Products in association with ‘Work With Fun’ announced the launch of ‘Café Roadies’ in Noida today. The café will be a social pad for those...
MTV ups the ‘Xtreme’ factor for Roadies fans with world’s first staring game
MediaInfolineMay 15, 2018
Roadies is iconic. And with its soaring popularity over the years, the show has become a life goal for many. Be it by sheer participation or watching it at home, Roadies...





















