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Bata India launches ‘Strong Steps, Small Price’ campaign

As the back-to-school season begins across India, it brings with it a familiar rhythm: early mornings, packed bags and children stepping into a new academic year with...

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adidas Reveal The Hyperboost Edge, Beginning A New Era Of Road Running

adidas today reveal the Hyperboost Edge, an all-new lightweight super-trainer set to begin a new era of road running. The shoe combines three breakthrough technologies:...

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Nike Air Force 1 ‘Unmistakable’

For decades, the Nike Air Force 1 (AF1) has redefined expectations – born on the court, adopted on the streets, and continuously reshaped by culture around the world....

Bata Unveils The Brighter Moments Collection & Campaign

TLDR: Bata India launches ‘The Brighter Moments’ festive collection and a 360-degree campaign featuring Kusha Kapila and Niharika NM, emphasizing modern...

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Vikrant Massey Backflips into Campus Activewear’s “Move Your Way” Campaign

Campus Activewear Ltd., one of India’s leading Sports and Athleisure footwear brands, today launched the second leg of its Move Your Way brand campaign, featuring...

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Introducing the Air Max Dn8: Nike’s Next Chapter in Dynamic Air

Nike is inviting athletes, sneaker fans and those who challenge culture to explore its latest Air Max experiment, the Air Max Dn8, marking the latest chapter in the...

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Nike Reintroduces the Air Superfly as a Low-Profile, Running-Inspired Sportswear Shoe for Women

Nike is fueling a new era of running-inspired design with the launch of the Air Superfly, a sleek sportswear silhouette reintroduced 25 years after its inception as a...

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Campus Shoes unveiled its first mixed reality print ad, blending innovation and style

Campus one of India’s leading sports and athleisure brands, unveiled its first-ever mixed reality print advertisement, marking a significant leap in innovative...

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“Trust us to Do Better”: METRO Shoes’ latest film echoes a heartfelt introspection of the Modern Man

This International Men’s Day, METRO Shoes launched its latest digital campaign which normalizes men’s contribution to small everyday moments and successfully...

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Jim Sarbh becomes the face of Hush Puppies’ first-ever “PartyReady” Collection

Global footwear brand, Hush Puppies, exclusively retailed by Bata India, unveils ‘The PartyReady Collection’ – a range of occasion wear footwear infused with...