Tag: brand identity, Consumer Research, Designed to De-Stress, Duroflex, marketing campaign, Mattress Industry, new logo, Repositioning, sleep-solutions, stress management
Duroflex Takes On Stress With New Brand Identity And Positioning ‘Designed To De-Stress’
TLDR: Duroflex has unveiled a new brand identity and positioning, ‘Designed to De-Stress,’ shifting its focus from orthopedic support to helping consumers...
Duroflex Unveils Limited-Edition Energise Mattress This Onam With A Heart-Warming Brand Film
TLDR: Duroflex has launched a limited-edition ‘Energise’ mattress in Kerala for Onam, featuring Arctic Ice Fabric Technology for a cooler sleep. The campaign...
AdLift secures Digital Media Mandate for King Koil – India’s Pioneer Brand in Sleep Solutions
AdLift, a global digital marketing agency, is thrilled to announce its appointment as the official digital media partner for King Koil, India’s foremost brand in...
Wakefit.co announces Bollywood star Ayushmann Khurrana as its new Brand Ambassador
Did anyone catch a glimpse of Ayushmann Khurrana peacefully enjoying his forty winks and lost in his beautiful dreamland? Recently, a viral video of the actor was doing...
Duroflex’s latest ‘Mattress Exchange’ program urges consumers to upgrade their sleep experience
A good night’s sleep is critical for our health. In fact, it is just as important as eating a balanced, nutritious diet and exercising. However, a lot of people...
Springwel Mattresses Appoints Vinod Khandelwal as Head of Product & E-commerce
Springwel Mattresses, owned by Ananta Capital has appointed Vinod Khandelwal as Head of product development & management and eCommerce divisions. Vinod will be based...
Springwel Mattresses Appoints Akshay Saraf as New CEO
Springwel Mattresses, owned by Ananta Capital has announced the expansion of its leadership team with the appointment of Akshay Saraf as their new CEO. With close to...
