Tag: AI, Amitabh Bachchan, Campaign Analysis, Consumer Insights, Kaun Banega Crorepati, Kaun Banega Crorepati (KBC), KBC Season 18, Sochna Padega, Sony, Sony Entertainment Television, SONY LIV, Sony Pictures Networks India
Campaign Analysis: KBC Season 18 – “Sochna Padega” Rap Anthem
Campaign Highlights Element Details Brand Kaun Banega Crorepati (KBC), Season 18 Brand/Network Sony Pictures Networks India / Sony Entertainment Television, with Sony...
Sony Unveils a Blockbuster Run of Team India Action with a new campaign ‘Goonjega India’
Sony Sports Network (SSN) is set to own India’s cricket calendar this season, bringing together an unprecedented run of Team India action from May 28 through Diwali...
Sony India Enters Super Large-Screen Segment With 98-inch BRAVIA 5 Mini-LED
TLDR: Sony India has launched its largest television, the 98-inch BRAVIA 5 Mini-LED, featuring advanced technologies like Cognitive Processor XR, Dolby Vision &...
Sony sends termination letter to ZEE over India merger: Bloomberg report
Sony Group Corp., the entertainment giant based in Japan has officially sent a letter to Zee Entertainment Enterprise Ltd. notifying about the termination of the merger...
News18 Hindi Channels Outperform Leading GECs in Reach
News18 Hindi has surpassed the reach of top general entertainment channels according to the latest BARC data. The network reaches more audiences than not just...
Inflection Point Ventures launches its maiden ad campaign with Sony’s Shark Tank India
India’s largest CXO driven angel platform Inflection Point Ventures has launched their maiden ad campaign announcing Main Bhi Angel. The ad campaign which is currently...
MUBI partners with Sony to bring 100 films to its MUBI world channel
MUBI, has announced a new content deal with Sony Pictures Television, which will add 100 new feature films to the curated streaming service in India. The partnership...
Shalini Kapoor enters Prithvi Vallabh
Shalini Kapoor has risen to fame for her phenomenal performances in several shows and as it seems there is no looking back for this talented actor. Shalini has joined...
WWF-India and Sony India support the conservation of community-owned forests in Arunachal Pradesh
A short film ‘Communities and Conservation: Working Hand in Hand’ was launched at WWF-India, New Delhi last evening. Produced as part of a collaboration between...
Sony opens Registration for the 5thEdition of Global Math Challenge
SonyGlobal Education opens registration for the 5th Edition of Global Math Challenge (GMC),an online contest for Math lovers across age groups. The competition will help...
