Tag: beauty brand, challenger agency, cosmetics, creativity, Global Expansion, innovation, Media Mandate, OMD India, strategic support, SUGAR Cosmetics, women-led brands
OMD India Wins Media Mandate for SUGAR Cosmetics
MI NewsdeskJul 18, 2023
OMD India has been chosen as the media agency for SUGAR Cosmetics, with a focus on driving the brand’s growth and global expansion. Our Analysis and...
FilterCopy’s New Series ‘Arranged Patch Up’, In Partnership with SUGAR Cosmetics and Naturals Is All About Love, Exes And Roka
Team MIFeb 28, 2023
FilterCopy, India’s leading short form channel, has rolled out a new romantic-comedy series Arranged Patch Up – a story of two exes who get pulled back into...
Dice Media declares new show ‘Unbachelored’, co-powered by SUGAR Cosmetics and Sterling Reserve
Team MIJan 24, 2023
Dice Media, the long-form premium content studio by Pocket Aces, ushers the new year with a promise to deliver back to back captivating shows and the first property of...
SUGAR Cosmetics onboards former Nykaa CHRO Nirav Jagad as new Chief People Officer
Team MIJan 03, 2023
SUGAR Cosmetics – one of the fastest-growing premium beauty brands in India, appoints Nirav Jagad as Chief People Officer (CPO) to oversee all aspects of...
SUGAR Cosmetics appoints former Marico Head of Finance, Amit Aggarwal as new Chief Financial Officer
Madhushree ChakrabartyOct 27, 2022
SUGAR Cosmetics – one of the fastest-growing premium beauty brands in India has roped in Amit Aggarwal as its Chief Financial Officer (CFO) to oversee the...
EC Studios creates advertising films #ShukarHaiSUGARHai for SUGAR Cosmetics
Team MIOct 10, 2022
EC Studios, (Content Studio arm of Experience Commerce) a powerhouse for creatives, production, and new-age content, announced today that it has created ad films...
SUGAR Cosmetics becomes India’s most-followed consumer brand on Instagram
Team MIOct 06, 2022
Cult-favourite premium beauty brand SUGAR Cosmetics has now become the most followed consumer brand on Instagram in India. Instagram page handle & link Established...
SUGAR Cosmetics starts #ShukarHainSUGARHain campaign featuring Ranveer Singh and Tamannaah Bhatia
Team MISep 08, 2022
SUGAR Cosmetics, one of India’s leading omnichannel beauty companies and a cult favorite amongst Gen Z and Millennial consumers, today, launched...
SUGAR Cosmetics awards its media mandate to Carat India
Shreoshree ChakrabartySep 21, 2021
Carat, the media agency from the house of dentsu India, has won the media mandate for SUGAR Cosmetics, one of India’s fastest-growing beauty brands. The account...
SUGAR Cosmetics unveils their digital campaign #MySkinMyChoice
MediaInfolineMar 04, 2019
SUGAR Cosmetics has launched their digital video commercial, around the time of Women’s Day, highlighting the essence of the brand which is to be comfortable in your...