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: Survey results showing 80% preference for short content on social media

Axis My India Survey Reveals 80% Preference for Short Content on Social Media

  : A recent survey by Axis My India shows that 80% of respondents prefer watching short content on social media channels daily. The survey also provides insights...

: TV News Channels and Social Media as Primary News Sources in India

TV News Channels and Social Media Dominate as Primary News Sources – Axis My India Survey

  Axis My India’s latest survey reveals that TV News Channels and Social Media are the primary sources of news for Indian consumers, particularly among...

: "Illustration of a person wearing headphones, emphasizing the popularity of audio series in entertainment consumption."

Audio Series Dominate Entertainment Consumption, Stimulating Binge-Listening Behavior

  Audio series have become the preferred choice for entertainment consumption, surpassing video content, according to a survey by Pocket FM. The survey also...

A group of young girls and women learning about menstrual health and hygiene through interactive sessions provided by P&G Whisper and UNESCO India.

P&G Whisper & UNESCO Launch Menstrual Health Campaign in Bengaluru

  P&G Whisper and UNESCO India have collaborated to launch menstrual health and hygiene campaign in Bengaluru, with a focus on providing education and resources...

Axis My India released its monthly analysis of consumer perception

69% prefer to watch the current T20 World Cup on TV- Axis My India November CSI Survey

Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer...

Duolingo Logo

Duolingo Survey: Indians willing to invest additional time to improve fluency in mother tongue

Duolingo (Nasdaq: DUOL) – the world’s most popular language learning app – conducted research in India in association with YouGov, an international data and...

Maa No Longer has Stigma: 50 percent mothers in favour of dating apps

TrulyMadly’s survey finds out 50 percent mothers in favour of dating apps

Most Indian young adults in the marriageable age have rejected their mother’s pleas a million times for marriage aka ‘looking for rishtas’. Countless...