Tag: brand philosophy, Customer Empowerment, Inka Insurance, Insurance Education, Marketing Initiative, Pehle Samjho Phir Khareedo, Tagline Launch, transparency
Inka Insurance Announces New Tagline: Pehle Samjho, Phir Khareedo
TLDR: Inka Insurance has launched a new brand tagline, “Pehle Samjho, Phir Khareedo” (Understand First, Then Buy), to emphasize its commitment to customer...
Zen Diamond Partners With Natural Diamond Council
TLDR: Zen Diamond has partnered with the Natural Diamond Council (NDC) to reinforce its commitment to authenticity, sustainability, and responsible sourcing of natural...
When Insurance Sounds Like Gibberish, Inka Insurance’s CEO Steps In To Decode It
TLDR: Inka Insurance has launched a new campaign where its CEO directly explains insurance policies to customers in plain English, aiming to eliminate jargon and foster...
Livpure Unveils ‘No Hidden Terms, Just Pure Water’ Campaign for Lotier AIoT Water Purifier
TLDR: Livpure has launched a new digital video campaign, ‘No Hidden Terms, Just Pure Water,’ for its Lotier AIoT water purifier, emphasizing transparency,...
Bigbasket Completes Self-Audit On Dark Patterns, Submits Declaration To Ministry Of Consumer Affairs
TLDR: Bigbasket has completed a comprehensive self-audit of its quick commerce platform to comply with CCPA guidelines against ‘dark patterns,’ submitting...
CARS24 Bets ₹50,000 on the Accuracy of Every PDI Report
TLDR: CARS24 has launched the ‘CARS24 Guarantee powered by PDI,’ offering ₹50,000 if any critical error is found in its Advanced Pre-Delivery Inspection...
Inka Launches Game-Changing New Campaign to Make Insurance More Human
TLDR: Inka, a new insurance platform, launched an unconventional digital campaign transforming a routine email into a witty public message, aiming to make insurance...
Flipkart Group Sets a New Benchmark in Responsible Digital Governance
TLDR: Flipkart Group has completed an independent self-audit across its platforms (Flipkart, Myntra, Flipkart Wholesale, Cleartrip) to ensure compliance with CCPA...
Spinny Incorporates GST Price Drop in Advance to Deliver Transparent Value for Buyers and Sellers
TLDR: Spinny has proactively incorporated GST price drops across its used car inventory to ensure transparent value for buyers and sellers, ahead of upcoming GST changes...
IAGES Opens Registrations For Mumbai Gold Entities To Elevate Gold Industry Standard In India
TLDR: The Indian Association for Gold Excellence and Standards (IAGES) has opened registrations for Mumbai gold entities to receive accreditation. This initiative aims...
